50cycles will now become the sole distributor for BH’s e-bike and Sports range in the UK.
Spain’s BH, headquartered in the heart of the Basque region, has a pedigree going back more than 100 years. A regular team in the Tour de France and 70 years of competition has helped BH remain on the cutting-edge of design and innovation.
50cycles said, “BH is well known for its cutting edge road bikes, but we’ll be showcasing some of their much-sought after performance trail bikes, commuters and tourers – all part of BH’s e-bike range. We want our customers to have the best possible experience, from ordering to the first ride, and a big part of that is delivering their bike as quickly as we possibly can so they can get out there and start enjoying it."
Some of the key bikes that will feature in 50cycles’ BH range includes the full-suspension ATOM-X Carbon Lynx 6 PRO-SE (£6,895), which comes with Fox forks and a huge 720Wh battery and the latest Brose S Magnesium Motor.
The ATOM-X Cross-Pro (£3,995) is a roadworthy commuter, touring and courier e-bike which can achieve a massive range and has an optional GPS tracking device and a purpose built smartphone app.
Meanwhile the folding Easygo Volt (£1,595) features a high performance 250W rear motor as well as four assistance levels.
Scott of 50cycles said "BH as a brand has a cult following in Europe and there’s a growing number of devotees here in the UK who cannot wait to try the latest models."
"This season’s e-bike range is the strongest line up we have seen in 15 years of business."
"If you’re not already familiar with BH, I would urge you to get acquainted as their dedication to precision quality is second to none."
"BH is well known for its cutting edge road bikes, but we’ll be showcasing some of their much-sought after performance trail bikes, commuters and tourers – all part of BH’s e-bike range."
"We’re delighted to become the sole distributor for BH e-bikes in the UK and we believe it’s a partnership worth between £10m and £20m over the next four years, with the potential to become market leaders in year five across both the e-bike and sports range".
You can find all the BH bikes stocked by 50cycles here on this link.
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